Caesars Sportsbook to kick off its truck tour at Highmark Stadium for Bills home opener
“Caesars has always focused on premium experiences for their customers, and the Caesars Sportsbook Truck is another example of a cutting-edge, unique experience for their customers and our Buffalo Bills fans,” said Dan Misko, Sr. Vice President of Business Development for the Buffalo Bills. “We are honored that Caesars Sportsbook is kicking off the Truck Tour at our home opener and Buffalo Bills fans can also visit the Caesars Sportsbook Lounge at Highmark Stadium all season long while unlocking unforgettable experiences.”
“Providing customers with memorable experiences and treating them like royalty remains a key emphasis for us,” said Eric Hession, President of Caesars Digital. “The Caesars Sportsbook Truck Tour is an exciting chapter in our story as we shift our marketing focus to a more localized and targeted approach in our second year. We can’t wait to engage fans on the road, and we’d like to thank our great partners for making this possible.”
The Caesars Sportsbook Truck features an innovative design with more than 1,000 square feet of activation space allowing Caesars to personalize the moments and experiences delivered at each stop. Fans are encouraged to follow the Caesars Sportsbook Truck Tour by visiting www.caesars.com/trucktour, engaging with the tour on social media using #CaesarsSportsTour and following the Caesars Sportsbook social handle @CaesarsSports on Twitter, Instagram, and Facebook.
