USC athletics partners with cannabis company Cookies in groundbreaking sponsorship deal 2024
Cookies will associate with the soccer crew, in addition to the boys’s and ladies’s basketball groups. In an announcement, Cookies CEO Berner stated the corporate is thrilled to work with some of the iconic athletic departments within the state.
“Cookies is thrilled to be a sponsor of USC Athletics for the upcoming 2024/2025 season,” Berner stated in an announcement. “California is our residence state and for Cookies to be concerned with a premier athletic program, within the oldest non-public school within the state of California, is extremely thrilling for us. We’re honored and excited to be a sponsor and Trojans supporter alongside different globally acknowledged manufacturers. Battle on!”
Vice President and common supervisor of USC Sports activities Properties, Drew DeHart, highlighted Cookies’ “modern model” as an enormous cause for the partnership.
“With the choice to open this class, it was our purpose to seek out the suitable associate for USC Athletics, and we did simply that with Cookies. Cookies is the worldwide chief in CBD but additionally an modern model deep in life-style tradition and wellness,” DeHart stated. “We’re excited for the Trojans to be a frontrunner in collegiate athletics on and off the sphere, and at the moment’s announcement continues to showcase simply that.”
Earlier this 12 months, the NCAA introduced that it could be eradicating hashish from the banned substance record. When it first really useful the elimination, the NCAA Committee on Aggressive Safeguards and Medical Points of Sports activities famous that hashish is just not a performance-enhancing drug.
“Hashish is just not a performance-enhancing drug and {that a} harm-reduction method to hashish is finest applied on the faculty stage,” the committee stated.
Now that USC has introduced this deal, will probably be fascinating to see what number of extra athletic departments observe go well with.