The countdown is on for the biggest sporting event of the year, and Snapchat is gearing up to deliver an immersive and interactive experience for fans around the world. Super Bowl LVIII, set to take place on February 11th, 2024, isn’t just about the epic on-field battle; it’s also about the community, the excitement, and the shared passion for the game. And Snapchat, with its vibrant young audience and innovative features, is the perfect platform to amplify that experience.
Get Ready for 2024 Super Bowl LVIII (58) with the NFL on Snapchat
Building on the success of last year’s Super Bowl LVII, where nearly 10 million people watched NFL content and engaged with Lenses over 2 billion times, Snapchat is pulling out all the stops for Super Bowl LVIII. Buckle up, football fans, because here’s what you can expect:
Stadium-Enhanced Experience: Get ready to feel the energy of Allegiant Stadium in Las Vegas, even if you’re not there in person. For the first time ever, Snapchat’s Camera Kit technology will be integrated into the stadium, allowing fans to unlock exclusive AR experiences. Imagine sporting custom-designed Super Bowl helmets, complete with Vegas flair and team colors, all thanks to the power of your phone’s camera! These special Lenses will be accessible not just within the stadium but also through Search, the NFL’s official Snapchat Profile, and the Lens Carousel, bringing a piece of the action to everyone.
Spotlight Challenge: Touchdown Celebration: Show off your Super Bowl spirit and creativity with the #TouchdownCelebration Challenge! This Spotlight Challenge, launched in partnership with the NFL, encourages Snapchatters to submit their most epic touchdown celebrations for a chance to win their share of $20,000 in prize money and be featured on the Challenge’s main page. Let your inner football star shine and share your unique celebrations with the world!
NFL Official Content: Get insider access and exclusive content throughout the week leading up to the game and on game day itself. Follow the verified @NFL Snap Star account to catch behind-the-scenes moments, player interviews, hype videos, and more. The NFL will also be leveraging Snapchat Stories to showcase the excitement and energy surrounding the Super Bowl, taking you on a journey from pre-game preparations to the post-game celebrations.
Interactive Lenses and Filters: It’s not a Super Bowl experience without some playful photo and video opportunities. Snapchat will be releasing a series of themed Lenses and Filters throughout the week, allowing you to transform yourself into a virtual cheerleader, sport team-specific face paint, or even pose with your favorite players. Get creative, share your snaps with friends, and join the Super Bowl fun!
Shop the Game: Looking to elevate your Super Bowl party with some official NFL merchandise? Look no further than Snapchat! Partnering with the NFL Shop, Snapchat will offer an in-app shopping experience, allowing you to browse and purchase officially licensed jerseys, hats, apparel, and more. Gear up in style and celebrate your team in true fan fashion.
Join the Conversation: The Super Bowl is all about community and shared passion. Join the conversation on Snapchat with the #SuperBowlLVIII hashtag and connect with fellow fans from across the globe. Share your predictions, reactions, and celebrations, and be part of the biggest football conversation of the year.
Whether you’re a die-hard fan or just looking for a fun way to experience the Super Bowl, Snapchat has something for everyone. With its innovative features, engaging content, and interactive experiences, Snapchat is set to transform Super Bowl LVIII into a truly immersive and unforgettable event. So, grab your phone, open Snapchat, and get ready to snap your way into the biggest game of the year!
