“We’re at our best when everybody’s getting involved”

Through the primary 4 weeks of the season, Kupp has forty two receptions on fifty four objectives, each team-highs. The relaxation of Los Angeles` receivers together have 26 catches on 39 objectives.

Further reinforcing McVay’s assertion, withinside the Rams’ wins this season, as a minimum 5 distinctive receivers have been focused 3 or greater times. In Monday night’s loss to the 49ers, that become additionally the case; however, in each that sport and Week 1 towards the Bills, Kupp and Higbee commanded the majority of the objectives.

The largest subject matter on getting the ball unfold round is the involvement of Robinson, who stuck 2 of 6 objectives for 7 yards towards the 49ers.

“Like I’ve stated, quite a few what finally ends up figuring out in which the ball is going is primarily based totally on what the protection plays, then there are your ‘choose a side’ plays,” Rams quarterback Matthew Stafford stated Wednesday. “So the answer, I might say, is lots of it is out of his control. What we ask of all of our gamers is in the framework of the receiver room, be in which you are speculated to be while you are speculated to be there, be capable of create separation, and do the ones varieties of matters. Sometimes while you are at that out of doors location, you are seeing quite a few distinctive coverages which could essentially take you out of it. But it is surely persevering with to paintings edges, be available, and maximize the possibilities which you get, for everybody, now no longer exceptional to Allen.”

Rams offensive coordinator Liam Coen stated on the cease of the day, organically spreading round objectives comes right all the way down to formation identity and formation variety.

‘You’re going to actively take your (Cooper Kupp) Triple Crown winner and say he isn’t going to be the number one on a few matters, and you need to be ok with that,” Coen stated Thursday. “We need to be ok with that. It’s satisfactory so that you can do a number of the ones matters and flow men in distinctive formations, employees groupings, such things as that. That can attempt to create a bit bit greater of a goal for the ones men because the number one, now no longer simply locating the ball. As a receiver, now and again the ball can discover you or it can’t. Sometimes you purchased so that you can discover a manner to be greater creative, like I mentioned. We’re running via that proper now.”